DOI: 10.3724/SP.J.1042.2017.01411

Advances in Psychological Science (心理科学进展) 2017/25:8 PP.1411-1422

Brand attachment:Theories, measurements and relationships to related variables

Ever since it has been proposed, brand attachment is an important construct in consumer psychology and marketing area. It describes the connection between brand and consumers, thus it could be served as a significant predictor of consuming behavior. At the same time, it captures great attention from the marketing managers since it could reflect the effects of brand management efforts and marketing strategies. Based on previous research, the present paper synthesized the current status of research on brand attachment, including theoretical construct, measurement, theoretical model, its determinants and outcomes as well as the distinctions between brand attachment and other constructs, such as brand attitude or brand love. And then, the paper introduced the research work on brand attachment done by Chinese scholars. Finally, it concluded by proposing that future researches on brand attachment should focus on theoretical integration, external validity enhancement and cross-cultural difference.

Key words:brand attachment,attachment,brand attitude,brand love,consumer behavior

ReleaseDate:2017-08-31 10:17:35

陈琳. (2010). 品牌依恋对品牌关系质量和顾客行为意向的影响研究(硕士学位论文). 湖南大学, 长沙.

戴春林, 唐维维. (2016). 大学生品牌依恋量表的编制. 心理技术与应用, 4(1), 14-20.

邓凌芳. (2012). 关于品牌依恋的影响因素及结果变量研究(硕士学位论文). 西南交通大学, 成都.

古丽米热木. (2014). 消费者自我一致性对品牌依恋的影响研究(硕士学位论文). 南京理工大学.

洪浏妗. (2011). 服装品牌依恋度量表编制. 国际纺织导报, (4), 76-82.

胡兵, 熊元斌, 王红. (2015). 旅游地品牌的象征性意义与情感性品牌依恋——基于符号互动论视角. 经济管理, (3), 120-129.

姜捷萌. (2013). 消费者自我概念一致性对品牌依恋影响研究(硕士学位论文). 大连海事大学.

姜岩, 董大海. (2008a). 品牌依恋的概念架构及其理论发展. 心理科学进展, 16(4), 606-617.

姜岩, 董大海. (2008b). 品牌依恋理论研究探析. 外国经济与管理, 30(2), 51-59.

刘冰冰, 谢圣恩. (2015). 品牌信任、自我概念一致性与品牌依恋关系研究——以经济型酒店为例. 价值工程, (20), 201-206.

吕庆华, 郑淑蓉, 刘伟, 高翔. (2014). 品牌依恋对运动鞋品牌忠诚的影响机理:运动鞋品牌承诺的中介作用. 上海体育学院学报, 38(5), 32-39.

聂鑫. (2015). 品牌体验对品牌依恋影响的实证研究(硕士学位论文). 辽宁大学, 沈阳.

夏玲. (2011). 大学生品牌依恋问卷的编制及其与自我概念关系的研究(硕士学位论文). 浙江师范大学, 金华.

夏玲, 戴春林. (2010). 品牌依恋的概念和测量. 重庆文理学院学报(社会科学版), 29(4), 93-97.

熊洁. (2013). 消费者自我概念与品牌个性一致性对品牌依恋的影响研究(硕士学位论文). 广东外语外贸大学, 广州.

薛海波, 王新新. (2009). 品牌社群影响品牌忠诚的作用机理研究——基于超然消费体验的分析视角. 中国工业经济, (10), 96-107.

杨春. (2009). 消费者品牌依恋的内容结构及其相关研究(硕士学位论文). 暨南大学, 广州.

俞钰凡. (2012). 企业家品牌依恋的情感机制研究(博士学位论文). 武汉大学.

周健明, 邓诗鉴. (2015). 品牌依恋对消费惯性与品牌忠诚的影响研究. 管理现代化, (6), 73-75.

周怡. (2009). 东西方文化差异对消费者品牌选择的影响(硕士学位论文). 上海外国语大学.

朱七光, 李安周. (2012). 中国企业情景下品牌依恋形成机理研究——基于消费者与品牌个性匹配的视角. 统计与信息论坛, 27(2), 99-103.

Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing, 76(2), 1-16.

Bidmon, S. (2017). How does attachment style influence the brand attachment-brand trust and brand loyalty chain in adolescents? International Journal of Advertising, 36, 164-189.

Bowlby, J. (1980). Attachment and loss (vol. 3), Loss:Sadness and depression. New York:Basic Books.

Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17(2), 79-89.

Chang, P. L., & Chieng, M. H. (2006). Building consumer-brand relationship:A cross-cultural experiential view. Psychology and Marketing, 23(11), 927-959.

Churchill, G. A., Jr. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73.

Dolbec, P. Y., & Chebat, J. C. (2013). The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity. Journal of Retailing, 89(4), 460-466.

Dunn, L., & Hoegg, J. (2014). The impact of fear on emotional brand attachment. Journal of Consumer Research, 41(1), 152-168.

Dwayne Ball, A., & Tasaki, L. H. (1992). The role and measurement of attachment in consumer behavior. Journal of Consumer Psychology, 1(2), 155-172.

Fajer, M. T., & Schouten, J. W. (1995). Breakdown and dissolution of person-brand relationships. Advances in Consumer Research, 22, 663-667.

Fedorikhin, A., Park, C. W., & Thomson, M. (2008). Beyond fit and attitude:The effect of emotional attachment on consumer responses to brand extensions. Journal of Consumer Psychology, 18(4), 281-291.

Feeney, J. A., & Noller, P. (1990). Attachment style as a predictor of adult romantic relationships. Journal of Personality and Social Psychology, 58(2), 281-291.

Fournier, S. (1998). Consumers and their brands:Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373.

Grisaffe, D. B., & Nguyen, H. P. (2011). Antecedents of emotional attachment to brands. Journal of Business Research, 64(10), 1052-1059.

Hazan, C., & Shaver, P. R. (1994). Attachment as an organizational framework for research on close relationships. Psychological Inquiry, 5(1), 1-22.

Ilicic, J., Baxter, S. M., & Kulczynski, A. (2016). The impact of age on consumer attachment to celebrities and endorsed brand attachment. Journal of Brand Management,23(3), 273-288

Jahn, S., Gaus, H., & Kiessling, T. (2012). Trust, commitment, and older women:Exploring brand attachment differences in the elderly segment. Psychology & Marketing, 29(6), 445-457.

Japutra, A., Ekinci, Y., & Simkin, L. (2014). Exploring brand attachment, its determinants and outcomes. Journal of Strategic Marketing, 22(7), 616-630.

Japutra, A., Ekinci, Y., Simkin, L., & Nguyen, B. (2014). The dark side of brand attachment:A conceptual framework of brand attachment's detrimental outcomes. The Marketing Review, 14(3), 245-264.

Keller, H. (2013). Attachment and culture. Journal of Cross-Cultural Psychology, 44(2), 175-194.

Keller, K. L., & Lehmann, D. R. (2006). Brands and branding:Research findings and future priorities. Marketing Science, 25(6), 740-759.

Loureiro, C. S. M., Ruediger, H. K., & Demetris, V. (2012). Brand emotional connection and loyalty. Journal of Brand Management, 20(1), 13-27.

Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality:The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35-52.

Matz, S. C., Gladstone, J. J., & Stillwell, D. (2016). Money buys happiness when spending fits our personality. Psychological Science, 27(5), 715-725.

Mikulincer, M., (2006). Attachment, caregiving, and sex within romantic relationships:A behavioral systems perspective. In M. Mikulincer & G. S. Goodman (Eds.), Dynamics of romantic love:Attachment, caregiving, and sex (pp. 23-44). New York:Guilford Press.

Park, C. W., Priester, J. R., MacInnis, D. J., & Wan, Z. (2009). The connection-prominence attachment model (CPAM):A conceptual and methodological exploration of brand attachment. In D. J. MacInnis, C. W. Park, & J. R. Priester (Eds.), Handbook of brand relationships (pp. 327-341). Armonk, NY:M.E.Sharpe.

Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment-aversion (AA) model of customer-brand relationships. Journal of Consumer Psychology, 23(2), 229-248.

Park, C. W., Macinnis, D. J., & Priester, J. (2006). Beyond attitudes:Attachment and consumer behavior. Seoul Journal of Business, 12(2), 3-35.

Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Lacobucci, D. (2010). Brand attachment and brand attitude strength:Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.

Peterson, R. A., & Merunka, D. R. (2014). Convenience samples of college students and research reproducibility. Journal of Business Research, 67(5), 1035-1041.

Rossiter, J., & Bellman, S. (2012). Emotional branding pays off:How brands meet share of requirements through bonding, companionship, and love. Journal of Advertising Research, 52(3), 291-296.

Rothbaum, F., Weisz, J., Pott, M., Miyake, K., & Morelli, G. (2000). Attachment and culture:Security in the United States and Japan. American Psychologist, 55(10), 1093-1104.

Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78.

Schmalz, S., & Orth, U. R. (2012). Brand attachment and consumer emotional response to unethical firm behavior. Psychology & Marketing, 29(11), 869-884.

Sivadas, E., & Venkatesh, R. (1995). An examination of individual and object-specific influences on the extended self and its relation to attachment and satisfaction. Advances in Consumer Research, 22, 406-412.

Solomon, M. R. (1992). Consumer behavior. Boston:Allyn and Bacon.

Solomon, M. R., & Rabolt, N. J. (2009). Consumer behavior in fashion (2nd ed.). Upper Saddle River, NJ:Prentice Hall.

Swaminathan, V., Stilley, K. M., & Ahluwalia, R. (2009). When brand personality matters:The moderating role of attachment styles. Journal of Consumer Research, 35(6), 985-1002.

Thomson, M. (2006). Human brands:Investigating antecedents to consumers' strong attachments to celebrities. Journal of Marketing, 70(3), 104-119.

Thomson, M., MacInnis, D. J., & Park, C. W. (2005). The ties that bind:Measuring the strength of consumers' emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91.

Vlachos, P. A., Theotokis, A., Pramatari, K., & Vrechopoulos, A. (2010). Consumer-retailer emotional attachment:Some antecedents and the moderating role of attachment anxiety. European Journal of Marketing, 44(9-10), 1478-1499.

Vlachos, P. A., & Vrechopoulos, A. P. (2012). Consumer-retailer love and attachment:Antecedents and personality moderators. Journal of Retailing and Consumer Services, 19(2), 218-228.

Völckner, F., & Sattler, H. (2006). Drivers of brand extension success. Journal of Marketing, 70(2), 18-34.

World Health Organization (WHO). (1969). WHO expert committee on drug dependence. Sixteenth Report. World Health Organization Technical Report Series 407, 1-28.

Wu, J. T., Chen, J. S., & Dou, W. Y. (2017). The internet of things and interaction style:The effect of smart interaction on brand attachment. Journal of Marketing Management, 33(1-2), 61-75.

Yim, C. K., Tse, D. K., & Chan, K. W. (2008). Strengthening customer loyalty through intimacy and passion:Roles of customer-firm affection and customer-staff relationships in services. Journal of Marketing Research, 45(6), 741-756.